In this news:
The Association of Hoteliers of the Costa del Sol (Aehcos) has forecasted a hotel filling up to an average of 77.93 per cent for Easter 2025 in Malaga province, making a good improvement on 2024.
However, this figure falls short of the 84.23 per cent recorded in 2023, a benchmark year as Easter also fell in April. Aehcos’ second estimate is closely in line with initial projections of 77.22 per cent, reflecting cautious optimism despite numbers remaining below pre-pandemic levels.
José Luque, president of Aehcos, said that while the 2025 projections surpass last year’s, they still lag behind 2023’s peak. Luque stressed the role of weather, saying, ‘Atmospheric uncertainty will shape last-minute bookings and final occupancy figures.’
For the first phase of Easter, from April 16 to 20, occupancy is expected to reach 81.63 per cent—below the initial 83.14 per cent forecast but significantly higher than 2024’s 69 per cent, though still under 2023’s 87.81 per cent. Over the broader period of April 11 to 21, the 77.93 per cent rate mirrors early forecasts and exceeds 2024’s 71 per cent but falls behind 2023’s 84.23 per cent.
Towns show varied occupancy levels. From April 16 to 20, Mijas leads with 87.47 per cent, followed by Frigiliana-Torrox at 85 per cent and Benalmadena at 84.34 per cent. For the full period, Benalmadena tops the list at 84.85 per cent, while Marbella lags at 69.55 per cent. Hoteliers remain hopeful that last-minute bookings, weather permitting, could boost these figures further.