Century-Old Legacy Golf Brand Maxfli Continues Industry Resurgence

Golf instructor Sean Foley joined Maxfli as an ambassador.
Like a lot of kids interested in golf, Sean Foley worked at his local course growing up. Like a lot of kids who worked at their local course, Foley and his friends were hustlers, scouring ponds, waste areas and rough for rogue golf balls they could resell.
“When we found Maxflis we knew we were going to make some money—it was the premier ball at that time,” Foley said. “… We were selling them in the parking lot like hot dogs at Shea Stadium.”
Founded in 1910 by Robert H. Maxwell, the brand whose name is an amalgamation of its founder’s surname and “flight,” was also very popular among the game’s best within the professional ranks, witnessed firsthand by Foley working on the driving range at the Canadian Open during its time at Glen Abbey Golf Club in Oakville, Ontario, Canada.
As an avid past user of the brand’s ball, Foley now finds himself in a full-circle moment as Maxfli’s latest brand ambassador, joining Lexi Thompson (LPGA) and Ben Griffin (PGA Tour).
The esteemed golf instructor whose résumé is a who’s who of golf greats including Tiger Woods, Lydia Ko and Justin Rose, will exclusively play the Maxfli Tour X golf ball.
“To be part of a brand that’s going to give you the same performance but at a cheaper price, that’s what I’m all about, especially at a time from a vertical structure inequality is expanding,” Foley said.