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Smooth sailing.
If perseverance were a medical condition, entrepreneurship might be its most extreme manifestation.
Yes, the rewards are alluring, and the recognition, wealth and impact on society that success brings can mask the staggering toll it takes to make it.
The costs are very real, however. Just consider for a moment the reality of building a company from scratch: sleepless nights spent planning and building, endless streams of pitches to rightfully skeptical investors, the elusive quest to find first clients, and navigating a relentless cycle of uncertainty.
It’s a gauntlet most would rather avoid, particularly if they knew in advance what they were signing up for.
But what about those who not only embrace this path but choose to do the impossible while they are at it?
Those who disrupt markets so entrenched they seem immovable, or so deeply saturated that any single entrepreneur’s signal is lost in the sea of noise?
That’s exactly what Mia Funt of ByHeart, Eynat Guez of Papaya Global, and Arianna Ajtar of Mars the Label decided to do.
Their journeys, from rethinking infant formula to revolutionizing global payroll and launching a fashion label from scratch, offer a masterclass in courage, creativity, and sheer grit. Instead of standing on the sidelines, they dove headfirst into blue oceans, carving out space in markets that hadn’t seen meaningful change in decades.