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FIFA President Gianni Infantino was at the White House on Friday for the White House Crypto Summit on Friday, March 7, where he hinted at the launch of a cryptocurrency affiliated with FIFA, ahead of the 2026 FIFA World Cup set to be held in the United States. Infantino made the announcement standing beside President Trump, who said it could be "quite a coin" and suggested that its value could become more than FIFA itself. After the announcement, a cryptocurrency called FIFA COIN surged 142,000% in daily trade, hitting all time high prices. At this moment, its market capitalisation has reached approximately $3 million. However, FIFA COIN is not affiliated with FIFA, and it is likely a fan token circulating on social media. Infantino and Trump merely hinted at the prospect of a FIFA token launch, without revealing any specific details about it. Speaking at the event, Infantino said that FIFA, under his stewardship, is "very, very interested under my presidency to develop the FIFA coin."So if there is anyone interested in teaming up with FIFA, we'll conquer the world of soccer with the FIFA coin," he added. Trump's first White House Crypto Summit marked a significant shift in US cryptocurrency policy. The event emphasized the administration’s goal of making the United States a global leader in digital assets. Key initiatives were introduced, including the creation of a US Strategic Bitcoin Reserve, which will hold 200,000 bitcoins seized in criminal and civil cases, ensuring government-held cryptocurrency assets without taxpayer burden. Additionally, a US Digital Asset Stockpile was announced to expand beyond Bitcoin, strengthening the nation's digital financial infrastructure.
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