Gold Or Bitcoin? 3 Firms Make Holding Bitcoin Easier Than Ever

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Bitcoin or Gold? (Photo by Romain Costaseca / Hans Lucas / Hans Lucas via AFP)
Hans Lucas/AFP via Getty Images
As tariff talks continue, geopolitical tensions escalate, and the global economy wavers, investors are gravitating towards store-of-value investments.
Gold, the traditional go-to during times of crisis, just breached a record $3,300 per ounce. The surge is driven by a weakening dollar and renewed U.S.-China trade friction. In 2025, a growing number of investors, from hedge funds to retirees, are beginning to question whether gold remains the best store of value.
Increasingly, the answer is Bitcoin.
Once dismissed as a speculative plaything, Bitcoin has matured into a borderless, digital alternative to gold that offers both finite scarcity and functionality. It’s divisible, portable, and most crucially, a currency.
Billionaire investor Mark Cuban agrees, “It’s easier to buy and sell,” he said. “You can fractionalize it, you can buy things, you can transfer it internationally. And so I think it has more value than gold.”
On March 7th, 2025, the Office of the Comptroller of the Currency announced that national banks can now participate in particular crypto activities, including custody, without needing prior regulatory approval.
The OCC rolled back previous guidance from the Biden era that required banks to seek permission and demonstrate risk controls before engaging in crypto. Acting Comptroller Rodney Hood emphasized that banks must still manage risks appropriately, but the move is intended to ease regulatory burdens and create consistency.

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