Google Starts Tracking All Your Devices—How To Stop It

Yes, you are being tracked.
When users “cannot clear” unique tracking identifiers and “cannot control how their information is collected,” Google has warned, “this subverts user choice and is wrong.” Awkwardly, that 2019 warning has just come back to haunt Google, given its decision to restore digital fingerprinting, the very tracking it was warning about.
Privacy-centric Proton has just released a new report, criticizing the “spectacular about-face” as Google gives “its advertisers the go-ahead to use digital fingerprinting to uniquely identify internet users and track their actions across the web.”
ForbesFBI Warning—Delete New Texts On Your PhoneBy Zak Doffman
This “about-face” followed last year’s reversal on cookie deprecation, which has now morphed into a promised but as yet unscheduled global prompt for users to opt out. It also comes just as a new report warns Android phones are being “silently tracked.”
So what is digital fingerprinting? As the UK data regulator explains, “fingerprinting involves the collection of pieces of information about a device’s software or hardware, which, when combined, can uniquely identify a particular device and user,” warning that “even privacy-conscious users will find this difficult to stop.”