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The inner design studio at Q New York by Aston Martin
Aston Martin
It was late, but when a woman tapped on the glass door to ask to be let in to the shop, Lisa Anastas, Quartermaster at Q New York by Aston Martin, obliged. The scion of a large East Coast retail chain, the woman apologized for appearing at closing time; she knew well the experience of staying late to care for a customer. That evening she commissioned a $300,000 Aston Martin.
The woman had a trip to Q New York on her mind for some time. The space, a showroom and atelier, allows customers not just to design their own bespoke car, but to do so with the entire livery of Aston Martin designers, engineers and production experts at hand.
The process starts with Anastas and her team who are seasoned guides to a customer’s design journey. But when a question or a customization idea arises, Anastas simply brings in an expert from across the pond: a quick connection with the company’s headquarters in Gaydon, England allows Anastas to tap experts from design, materials, engineering, production and more to join the client’s build process.
A Bespoke Studio To Build The Ultimate Luxury Car
Walking past Q New York, a cheeky name given to the space in honor of James Bond’s gadget guru, you can’t help but pause and look at the exotic luxury cars in the windows that span the corner of Park Avenue and 57th Street. The space was designed with as much purpose and detail as the cars themselves, holding access to the Aston Martin world behind its movable walls and intimate spaces that feel more like a couture boutique than an automotive design studio.
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