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There's still time to enter the Jameson Irish Whiskey and TouchTunes sweepstakes.
Jameson Irish Whiskey
Leading up to St. Patrick’s Day, Jameson’s Irish Whiskey teamed up with TouchTunes in a sweepstakes that celebrates “the St. Patrick’s Day season.”
The sweepstakes, which started on March 2, has already received more than 1 million entries, says Cat Brady, senior manager, Omnimedia.
Through March 17, consumers can enter to win one of 20 prize packs. The prize packs consist of 100 TouchTunes credits, $100 Uber promo code and $100 in Jameson merchandise.
The popular sweepstakes touches on the popularity of St. Patrick’s Day. According to the National Retail Federation’s 2025 survey, more than 61 percent of consumers plan to celebrate, and they expect to spend an average of $43.64. According to CoActive Wealth Strategists, spending for the holiday reached a record $7.2 billion in 2024.
The sweepstakes also touches on the popularity of TouchTunes and the ease of entry. To enter the sweepstakes, consumers only had to download the TouchTunnes app, check into a jukebox at a TouchTunes location, and play any song. Consumers could individually enter up to 250 times per person.
“Jameson is all about bringing people together and celebrating the good times,” says a Jameson spokesman. “So, as St. Patrick’s Day approaches, we thought – why limit the fun to just one day? Instead, we turned it into a full season of celebration, where friends can gather, raise a glass, and enjoy Jameson together.”
“The Jameson Passport is a non-traditional approach to media, encouraging consumers to explore their local bar scene, check in with friends, and set the vibe with great tunes all season long,” says Cat Brady, senior manager of Omnimedia. “TouchTunes was, without question, the ideal partner to bring this to life.”
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