Reprogramming IP: Story Builds A Blockchain For The AI Era

In the AI era, Story's programmable IP network brings artists, developers, and AI into collaborative ... More authorship—where creativity is composable, rights are embedded, and remix becomes infrastructure.
Infinity Advisory LLC
Story’s Bold IP Thesis
The internet made content abundant. But it never learned how to remember who made what.
Built for distribution, not attribution, today’s digital infrastructure fails to recognize authorship—let alone enforce it. That failure is now compounding. With AI models scraping everything from novels to music samples, intellectual property has become an open secret: valuable, vulnerable, and increasingly invisible.
Story wants to change that. Not by issuing takedown notices or clamping down on remix culture—but by reprogramming IP itself. The team behind the project, now backed by $140 million in funding and reportedly valued at up to $2.25 billion—though that figure hasn’t been officially confirmed by PIP Labs—has built a blockchain-native product that transforms IP into an on-chain asset class—programmable, enforceable, and built for scale in the AI era.
“We’re building for a world where creativity is abundant—but coordination is scarce,” says Seung Yoon “SY” Lee, Story’s co-founder and CEO.
In their words, “Creativity is the world’s most valuable resource.” But without provenance, it’s unprotected—and without infrastructure, it’s unrewarded.