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TORONTO, Jan. 20, 2025 (GLOBE NEWSWIRE) — Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for digital-first players, has revealed additional details of its crypto strategy following the Company’s move to add the Solana cryptocurrency ‘$TRUMP’ as an accepted payment method on January 18, 2025.
“As we demonstrated on Saturday with $TRUMP, which we added as a crypto payment method less than 24 hours after its release, our team is able to act quickly on culturally viral moments, creating marketing and potential revenue opportunities from them at little-to-no cost to us,” said Steven Salz, Co-Founder and CEO of Rivalry. “In addition to our existing catalog of cryptocurrency payment options, from Bitcoin to Dogecoin, Rivalry will continue to add new meme coins to its list of accepted cryptocurrencies – including several more planned through the rest of Q1.”
“It’s these moments that we see crypto’s potential as a universally accessible and attention-monetized asset able to mint millions, and sometimes billions, at any given moment in time – this is the area that Rivalry is positioning its brand at the center of. These universal pop culture moments driven by meme coins and the utility we can provide for them through our product suite represents a growing opportunity for us that we’ll continue to engage with.”
Ahead of the U.S. Presidential Inauguration, Rivalry users are now able to deposit and wager using $TRUMP, a cryptocurrency on the Solana blockchain which currently has a fully diluted value of over USD $40 billion. Additionally, Rivalry customers wagering on-site with $TRUMP will receive exclusive rewards through February 1, 2025 in recognition of the upcoming Presidential Inauguration, including multiplying the amount of NUTZ–the Company’s native token–players earn on every bet.
About Rivalry
Rivalry Corp. wholly owns and operates Rivalry Limited, a leading sport betting and media company offering fully regulated online wagering on esports, traditional sports, and casino for the digital generation. Based in Toronto, Rivalry operates a global team in more than 20 countries and growing. Rivalry Limited has held an Isle of Man license since 2018, considered one of the premier online gambling jurisdictions, as well as an internet gaming registration in Ontario, and is currently in the process of obtaining additional country licenses. With world class creative execution and brand positioning in online culture, a native crypto token, and demonstrated market leadership among digital-first users Rivalry is shaping the future of online gambling for a generation born on the internet.
No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.
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