Want To Sell Like Mr. Beast? Brands Must Build A Strong Community

At the first-ever Spotter Showcase, creators weren’t pitching content. They were selling loyalty and community. Hosted by YouTubers Colin and Samir, the upfront-style event featured stars like MrBeast, Kinigra Deon, and Jordan Matter making a clear case to CMOs and media buyers: creators aren’t just talent. They’re channels, production studios, and community builders.
Spotter, A Start up that funds You Tube creators held their first ever TV-style upfront for creators ... More including Mr. Beast, Jordan Matter, Dude Perfect Kinigra Deon and Rebecca Zamolo
Spotter Studio
As Jordan Matter explained: “An influencer invites you into their home every week, and you feel like you’re part of their family. Once you’ve built that loyalty, you can sell almost anything.”
This kind of connection goes far beyond reach. Creators build parasocial relationships—one-sided but deeply felt connections that make their content one of the most trusted spaces for brand messages.
That’s why community isn’t just friendly to have. It’s a competitive advantage brands can’t afford to overlook.
To fully appreciate its value, you first have to understand what community really means.