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Traditionally, these kinds of high-impact brand moments were reserved for blockbuster films—Bond, ... More Barbie, Black Panther. But The White Lotus proves that prestige TV can now offer just as much, if not more, in terms of ROI and brand halo. It offers longer exposure (eight weeks of global attention), more intimate screen time (living with characters week after week), and deeper cultural resonance (with endless online dissection, TikTok trends, and fashion features).(L-R) Carrie Coon, Morgana O'Reilly, Charlotte Le Bon, David Bernad, Sam Nivola, Patrick Schwarzenegger, Parker Posey, Nicholas Duvernay, Natasha Rothwell, Mike White, Arnas Fedaravičius, Walton Goggins, Julian Kostov, Lisa, Sarah Catherine Hook, Tayme Thapthimthong, Leslie Bibb, Jason Isaacs, Shalini Peiris, Aimee Lou Wood and Lek Patravadi attend the Los Angeles Premiere of HBO Original Series "The White Lotus" Season 3 at Paramount Theatre on February 10, 2025 in Los Angeles, California. (Photo by Kevin Winter/GA/The Hollywood Reporter via Getty Images)
The Hollywood Reporter via Getty Images
When The White Lotus checked in for its third season, I explored how the show had transformed from prestige TV into a curated destination for luxury brand partnerships. Weeks later—and with the season finale in a matter of hours —it’s clear the show has exceeded every expectation, commercially and culturally.
This isn’t just a successful season; it’s a breakout brand phenomenon. With an estimated 15 million U.S. viewers across platforms, The White Lotus has become the second-biggest returning show in Max’s history, behind only House of the Dragon. The viewership trajectory has been staggering: a suggested 90% uplift in first-episode performance compared to season two, and a 155% leap from its debut in 2021. Episodes are now consistently breaking their own records—episode 7 alone drew 4.8 million U.S. viewers.
But it’s not just about numbers. It’s about talkability.
The White Lotus lives both on screen and beyond it. It inspires conversation, commentary, imitation—and, crucially, commerce. With every episode, the show is providing increasing value to the ecosystem of brand collaborators.
Orlebar Brown continues its starring role, with lead character Saxon recently debuting the brand’s ... More Flight of Fantasy Setter Swim Shorts, paired effortlessly with their signature navy linen shirt. The OB aesthetic perfectly complements the White Lotus lifestyle: refined, effortless, and quietly indulgent.
Orelbar Brown
Orlebar Brown continues its starring role, with lead character Saxon recently debuting the brand’s Flight of Fantasy Setter Swim Shorts, paired effortlessly with their signature navy linen shirt. The OB aesthetic perfectly complements the White Lotus lifestyle: refined, effortless, and quietly indulgent.
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