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Pixel 9 Pro XL
Ewan Spence
The Android ecosystem reaches around the world, running on countless machines, all with their unique features. How does Google herd all of these partners and point out the direction it would like Android and the smartphone ecosystem to go in 2025? With the upcoming Pixel 10 Pro.
The Pixel series followed on from the Google Nexus devices, whose focus was very much on being developer devices, to create a reference Android platform. The Pixel series still fulfils that function, but the device's additional goal is to build and maintain a retail market for a Google Phone.
Sales of the Pixel range have hovered around a share of ten to twelve percent. That stands against a fifty percent share for Apple’s iPhone and twenty-five percent for Samsung’s Galaxy. You have a wide range of manufacturers underneath the leading three; naturally, these numbers get shuffled depending on the region.
Wherever you are, the impact of the Pixel is clear. The choices made by Google in software, hardware, and services set expectations for what a smartphone should be delivering. The Pixel 10 family will continue that tradition, with consumers and manufacturers waiting to decide if they should follow Google's latest signpost.
The Pixel 10 Pro's Impact On Android
The most significant influence on the Android ecosystem is Android itself. It may be an open-source project, but the lion's share of commits and vision comes from Google. Manufacturers are free to use code from the Android Open Source Project (such as the e/OS/ powered Murena tablets and smartphones), but consumers expect to see base apps such as the Google App Store, Gmail, YouTube, Chrome, and more. That means partnering with Google to gain access to those services. Manufacturers still tailor Android to their needs, but at the base, the additions by Google to AOSP set the tone.
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